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Sport specialist set to become Superstars

16/11/10

 

 SportStars has rebranded as SuperStars to reflect a development in its offering beyond just sport to include drama, music, art and design technology, bringing all the company’s existing services under one brand to aid its strategic growth strategy.

 

The decision to rebrand comes on the back of the company’s decision to open its latest office in Liverpool, 12 months after opening an office in Bristol to focus on tapping into the English marketplace.

The new logo, which mirrors the company’s existing one, incorporates all of the company’s current services including PPA cover, holiday courses and after school clubs and will also allow for the company to bring in new initiatives.

 

Established in 2005 by young entrepreneur James Taylor, SportStars has built up a strong reputation across the education sector in south Wales working with over 150 schools in the principality and over 25,000 children each week.

 

On the rebrand, founder and managing director James Taylor said: “Since launching into the Welsh marketplace over five years ago not only have we witnessed an overwhelming demand for our services but we have also diversified and expanded our offering.

 

“We have always been very passionate about developing bright futures for children through sport. However, we soon realised that what we are actually passionate about is developing bright futures for children full stop, and that sport is just one vehicle that we can use to develop children. We realised  that we could use other specialist subjects too such as drama, music and art to help have a positive impact on children’s confidence, self esteem, behaviour, teamwork, leadership and communication skills. So we moved to a deeper breadth of curriculum in order to have the maximum positive effect.

 

“As we look to open our third office in the UK, we felt that the time was right to incorporate all our services under one umbrella and rebrand as Superstars.

 

“Undoubtedly it will be challenging as we to tap into new markets, however I am confident that our new brand identity will stand us in good stead and set us apart from our competitors as we continue to grow the company’s presence across the rest of the UK.”

 

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